Target State
Led by Ant, the Target State team provides independent, expert Technology advice which helps you determine your organisation's future strategic direction.
Brief
Refresh the existing website to increase gen leads
Solution
Research Target State's main potential clientele - their needs and their behaviours - and build Personas. Build a new website with a modern design and conversion plan to attract these personas, including new copy based on Keyword and SEO research.
Our blog
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The Risks of Having An Out of Date Website
In our current digital age, having a website is vital. However, for some, that might seem like enoug…
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How to Use Marketing Buyer Personas to Improve the Effectiveness of Your Website
A marketing persona balances somewhere between fiction and non-fiction. On the one hand, Director Da…
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The Risks of Having An Out of Date Website
How to Use Marketing Buyer Personas to Improve the Effectiveness of Your Website
How Marketing Has Changed in 2021