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Smart websites
You don't need a complicated website to benefit from a smarter approach.
We build websites around business objectives and real customers, using customer insight, personas and buyer journeys to guide content, structure and design.
We solve business problems with websites and software.
Whether you need a new website, a complex ecommerce solution or completely custom software, we start by understanding your business, your customers and what you're trying to achieve. Then we work out the smartest way to solve it.
Talk to us about your projectOur approach
We don't start with design.
System7 first clarifies the business objective, the customers and the problem that needs solving before deciding what to design or build.
For websites, that means understanding personas and buyer journeys so the structure, messaging and user experience support the outcome you need.
For software, that means looking at the people, processes, data and existing systems involved before defining the right approach.
Then we bring together strategy, marketing, UX, design and technology to build the right solution.
Business objective Customer Buyer journey Content + UX Design + technology Website
What we do
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Custom software
When the problem doesn't fit neatly into an off-the-shelf product, we can build around it.
We've created B2B ordering portals, monitoring platforms, management systems and business-critical applications.
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Ecommerce & integration
Sometimes ecommerce gets complicated.
We build B2B and B2C ordering solutions and connect websites with inventory, ERP and other business systems.
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Data & migration
Old websites. Legacy databases. Thousands of pages and images. Product manuals buried in PDFs.
We're particularly good at extracting difficult data from old systems, transforming it and moving it somewhere useful—using automation and AI where appropriate.
Problems we've solved
Some problems need more than an off-the-shelf answer.
Here are three very different examples of how we've combined strategy, design, technology and data to solve real business problems.
SCEE
Bringing a complex group of companies together online
A major Australian electrical and instrumentation business with multiple subsidiary companies needed a web platform capable of representing the group while giving each business its own distinct presence.
Website · Strategy · UX · Umbraco
Read More →
Alltranz
Turning decades of parts manuals into an online ordering system
Alltranz had years of transmission-parts knowledge locked away in old manuals and PDFs. System7 developed bespoke OCR processing to extract and structure the data, then created an ecommerce experience where customers can visually identify components and add the correct part to their cart.
PDF manuals OCR Structured data Interactive diagrams Ecommerce
Ecommerce · Data · OCR · Custom development
Explore the parts system →
Cyclone / TELA+
Building the software behind a major new contract
Cyclone needed technology to support delivery of the TELA+ contract. System7 designed and built the software required to manage the programme within a tight delivery timeframe.
Custom software · Workflow · Integration
Read More →Comfortable with complexity
We're comfortable with complicated.
Some projects are straightforward. Others involve legacy systems, unusual business rules, difficult integrations, messy data or requirements nobody has solved before.
We enjoy both.
Because strategy, marketing, design and development sit together, you're not left coordinating several different companies to get something working.
- Legacy systems
- Difficult integrations
- Messy data
- Unusual requirements
How we work
Understand. Plan. Build. Improve.
A clear process helps us solve the right problem, choose the right approach and keep improving the result.
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Understand
Get clear on the business objective, customers and problem.
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Plan
Work out the right approach before committing to a solution.
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Build
Bring together strategy, content, UX, design and technology.
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Improve
Measure what happens, learn and keep making it better.
Insights
What we're thinking about
Practical thinking about websites, customers, marketing and technology.
SEO & strategy
Clarity First: A Smarter Way to Approach SEO
Why chasing keywords often misses the point—and what works instead.
Read article →Websites
The Risks of Having An Out of Date Website
How an outdated website can damage trust, security, search visibility and customer experience.
Read article →Customer insight
How to Use Marketing Buyer Personas to Improve the Effectiveness of Your Website
How a deeper understanding of your customers can improve website content, structure and conversion.
Read article →Got something you're trying to solve?
It doesn't matter whether you already know you need a website, software or something in between. Tell us what you're trying to achieve and we'll help you work out what the right solution looks like.
Talk to System7