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Clarity First: A Smarter Way to Approach SEO
Why chasing keywords often misses the point — and what works instead
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Practical perspectives on websites, software, search, customer journeys and the choices that make digital work more effective.
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Featured insight
Why chasing keywords often misses the point — and what works instead
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Email isn’t dead. And by email, we mean email marketing. Its demise has been predicted over and over again and with the panic about GDPR the phrase “email marketing is dead” is back in vogue. However, that couldn’t be further from the truth. The truth is email is too much a part of our personal and professional lives to ever go away. Here are 5 reasons why email is still one of the best ways to get people to your website.
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In our current digital age, having a website is vital. However, for some, that might seem like enough. Having a website that is outdated can be extremely damaging to your business. You not only risk hurting your reputation, but you also could be exposing yourself to security attacks and be gambling with your business' success
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Although meta titles and meta descriptions sound quite technical, simply put, they are just pieces of HTML code found in the header of a web page that tell internet search engines (like Google) and your customers what your website is about.
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If you’ve been hit for a six by the coronavirus lockdown, you’re not alone. The impact has been financial, emotional, and mental – a lack of certainty around the future can dramatically increase stress levels. During this time, there are still things we can do to look after our team, our customers, our business and ourselves.
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In the world of fashion there are two basic business models. One is the bespoke option, where a garment is created stitch by stitch to fit your unique body shape. The second is prêt a porter, or off the peg, where you select from a rack of pre-made garments until you find one that more or less fits.
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When putting together a website your Contact Us page probably seems like a pretty simple undertaking, but as one of the most visited pages on most websites, it is vital to ensure it will meet your customer’s needs. Your Contact Us page is arguably the most important page on your website, and one where a sale can be won or lost – a customer presented with limited options, complex forms, and no clear call to action may just click on by. So how do you go about crafting an effective Contact Us page?
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We’ve all landed on one at some point… the dreaded 404 error page. Basically, a 404 error is generated when the server couldn’t locate the page you were trying to land on… whatever URL you typed or link you clicked – doesn’t exist! Whether due to a broken link on a website or through simple user error where a URL has been incorrectly typed, landing on a 404 error page can be extremely disruptive to the visitor experience you’ve worked so hard to craft, resulting in lost leads and conversions for your business. In fact, a 404 error page is one of the most common notifications you can stumble across on the internet, and every website needs some kind of 404 page not found set up, which begs the question – can you create a GOOD 404 error page?
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It’s exciting getting a new website for your business but it can also be very overwhelming! There are lots of things to consider and decisions to make. We’ve put together five of the most common mistakes we see people make when they get a new website built.
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Think about what you do when you check out someone’s website for the first time. You land on the home page, have a bit of a look. Maybe check out their products and services. Before you leave the site, you’ll most likely go to their About Us page and see what they’re all about. And it’s from the About Us page you get a feel for whether you’d like to engage with the company. A poor or non-existent About Us page is a missed opportunity to convert more visitors into leads. Here are five things you should take into account when you write your About Us page.
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Is your website working? By that I mean, are people contacting you after they visit it? While your website might look pretty, that’s not its job. Its purpose is to turn visitors into leads that you can then convert into sales. If your website isn’t doing a good job of generating prospects and leads from the traffic you’re sending to it, you’re wasting the money you’re spending on your (digital) marketing.
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Most businesses have a page titled “blog” on their website. However, if you check it out, it’s often sparse on content or hasn’t been updated in a while. It does take time, effort and dedication to create content for and manage a blog, but the results are more than worth it. After all, Hubspot named blogging as the most critical content marketing tactic for 2018 and that’s not going to change next year! Here are five reasons why you should have a blog on your website.
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You’ve just set up a new online marketing channel for your business. Where do you want people to go once they click on the call to action link in your ad, email or post? Your home page? A product page? Somewhere else?
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The home page is often the first page people see when they hit your website. This makes it extremely important to get right. You need to hook them in and provide them with the information they need so they want to (and can) contact you. We’ve developed hundreds of websites and here are some of the common mistakes we’ve seen people make and how you can fix them on your website.
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The first experience most people have of your business is your website and first impressions last. So, you need to get your website right. How do you create an incredible first impression? You get your brand right and everything flows from there. It is the critical first step you must get sorted before you even think about engaging a web development company to build your site. Because, if you get it wrong, you’re not only wasting the money you’ve spent on your website, you’ve also missed out customers and revenue.
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When website projects go wrong it’s normally because the client (you) and the web design company you’ve hired to do the work have different understandings of what the end result should be. So, how do you prevent misunderstanding and make sure you and the web design company are on the same page? Write a killer website brief. Here are the 9 key sections to include and a free editable website brief template for you to download and use.
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Gone are the days where merely having a website would generate enough traffic and leads for your business. Now you have to take action – find your target market, wherever they hang out on the web, and convince them to visit your site. The good news is there are a myriad of ways to market to potential customers online. And, if done right, won’t cost a fortune. To get you started, here’s 4 simple ways to get more people to your website.
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Google is releasing a new Chrome update next month that will most likely affect your website. Basically, in the view of making the web a safer and more secure place, Google is strongly encouraging websites to use a thing called HTTPS. So, what exactly is HTTPS and how do you “get it”?
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The web designer or company who has served your business well in the past may not always be the best option for the future. There are a number of reasons for this. Understanding where the issue (or issues) lie will determine the most appropriate response. Think of them as warning signs or pain points that shouldn’t be ignored.
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Sadly, we live in a world where not everything works the way it’s supposed to. Cars break down. Plumbers don’t turn up. Website developers go AWOL, don’t deliver what they promised, and send eye-watering bills for every tiny change. As a business owner, this is a pretty unhappy place to be in. Most likely you’ve invested significant money in your site, and your business may depend on it. So you’re stuck in a dysfunctional relationship with a web company you’ve lost faith in. It’s simply too hard to change. Or is it? Let’s look at some common roadblocks to shifting a website, and the ways you can get around them.
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Before increasing your digital marketing budget, make sure you website is working correctly to convert visitors to sales. You'll get much more bang for your marketing dollar, and give your customers a better online experience.
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Building or revamping a website is a serious business. Big money is at stake. Get it right, and you could see your enquiries and sales leap ahead. Get it wrong and you could watch your marketing dollars disappear down a rat hole with nothing to show for it.
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There are a whole heap of things you can do to your site which aren’t obvious, but have a huge impact on the number of conversions you can achieve...
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You can't go too wrong hiring a web designer right? So long as they can show you some good designs, and know about digital marketing and conversion, you're home and hosed? Well nearly. Even after getting all these things right, there is one key, often not talked about, element that can have the biggest impact on your ongoing costs, and on your web companies ongoing revenue. And believe it or not, it all comes down to the type of system they use to run your website.
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This morning in our hometown of Auckland we had incredible fog. We couldn't see our neighbours house just 100 metres away. I've never understood what causes fog. And have wondered why it seems to mostly happen in Autumn. So I've done some research and thought I'd share it with anyone else who is curious
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I've been having an intermittent problem with copy and paste in Windows 8. Just as I get into the swing of things, all of a sudden it simply won't paste. Very strange behaviour. It's been driving me nuts for months! But finally I've managed to fix the problem - and it was the most obscure fix ever...
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New technology has been designed created to help minimize the environmental impact oil spills more effectively.
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Silent Circle and Geeksphone are teaming up to produce the “Blackphone”...
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Would you be interested to watch a bunch of 3,500kg pilot driven machines race each other?
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PointGrab aims to take luxury living to the next step…
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If you’re worried about the affects drinking has on your liver, don’t expect an artificial replacement any time soon...
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Ever found yourself too unmotivated to do your cardio routine? This might just be for you!
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