The competition focused on a design concept which displayed framed photo of Jasper Newton "Jack" Daniel, the founder of the original Tennessee Jack Daniel's distillery and would be posted and accessed through social media. The framed photo was divided into 16 squares that disappeared periodically to reveal a photo of a popular landmark that would eventually reveal the location of a secret store. The quickest participants to guess the location could win a cash price.
System 7 provided the client with:
A custom web application solution that was made to a "Pixel-Perfect" standard, bringing to life Jack Daniel's original promotion campaign.
A solution that completely integrated to the Facebook environment and exploited its social media services and practicalities.
An implementation and development of the web application with a strong focus on security so as to prevent people cheating or hacking the system.