Brief
As NZ's premium seller of high end out door furniture and the biggest player in the market, Design Warehouse's old website was no longer fit for purpose.
Solution
Fully redesign the site to match the quality of the brand, as presented in print.
Review the buyer's journey to make the site easy to navigate and use (quality imagery with less copy)
Ensure site is easily managed in house
Ensure site is optimised for search engines with the help of third party partner Ark Advance
Recommend an e-commerce platform and implement e-commerce solution including integration with Retail Express for stock and ordering
Develop an online based marketing plan and schedule.
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