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Case study

Milo Promotion

Apollo marketing approached our team with an original concept where participants could upload a photo of themselves and then merge it with a team photo of the Black Caps.

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Milo Promotion

The final photo could be saved, printed, emailed or shared with friends.

After participating in the photo merging process, participants could enter a draw to win prizes.

Concept Implementation required:

Built a "client side" image manipulation tool with nothing but JavaScript that allowed for correct scaling and enabled responsive rotation across all browsers.
Achieved the highest performance and reliability possible through server side image manipulation and Ajax call backs.
Developed custom software that enabled users to manipulate their photo, in ways such as stretching, enlarging and scaling to fitting with a frame.
Developed a framework that allowed users to store the final image or share it in a number of ways.
The system was developed for ease of moderation on Milo's part to ensure that no inappropriate or undesirable content was submitted through the site.

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